With libraries getting less foot traffic nowadays, being able to market your event using the internet has become of high importance. We’ve seen many libraries struggle to fill spots in their Zoom conferences. How do you reach more patrons and get them interested in your events? In this article we’re going to give you three ways.
#1 Weekly e-newsletter
If you haven’t already, it’s a great idea to start compiling a list of patrons who have consented to receive notifications from your library. You can use email apps such as Constant Contact or Mailchimp to store these emails and send periodic news briefings to them.
Consistency is important, both in frequency and timing of these communications. Over time you’ll see that if you do this, people start to expect to hear from you on certain days and at certain times. Experiment with days and times to figure out what works best for your particular patron base.
Newsletters can advertise library events, share pertinent news about the library or community, and inform patrons of ways to connect with what your library offers in whatever ways you offer.
When advertising an event, it is usually best to promote the event heavily two days prior to the day of. This is because most people have clarity on their schedules by this time, and can pencil in the event.
You may also want to consider using Eventbrite, a free ticketing site. Registering the link on Eventbrite provides a link that you can send to participants. Once your event is entered onto the system, it is able to be found through Eventbrite’s search engine.
Including a strong image with your event listing, as well as an enticing description, will make it more eye-catching to onlookers. Adding hashtags relevant to the topic will help increase its visibility.
#3 Social media
Social media platforms such as Facebook and LinkedIn are a great way to promote your events. Facebook has been popular with many libraries as it is a social platform that many community members and families participate in.
Engage patrons by encouraging them to follow your page. Post frequently and include relevant news as well as visuals of the library and the associated resources. This will help you not only get people to attend from your page’s following, but also to attract followers from outside of your page as your postings are shared and liked.
Aside from the methods we have discussed, there are many strategies for getting more people to attend an event at your library. If you are holding an event and would like our insight on how to promote it, please reach out to us and we’d be happy to help.
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