Mark Lange, AIF, RICP

Mark founded Prudent in 2014. He specializes in working with college executives, retirement plans on
the for-profit side, and retirement distribution strategies for transitioning retirees.

His story:

"My journey to build Prudent started when my dad was given the opportunity to retire and take his pension or a buy out from his company with some additional options. After I finished up the analysis, I realized that the landscape of retirement planning was changing forever. We were leaving the golden age of pensions, and now entering the age of the 401K."


  • Accredited Investment Fiduciary (AlF) designation
  • Retirement Income Certified Professional (RICP) designation
  • Chartered Retirement Plan Specialist designation (CRPS)
  • Chartered Retirement Planning Counselor designation (CRPC)
  • Upsala College, Business Administration and Finance


  • CRPC designation conferred by College for Financial Planning.
  • CRPS designation conferred by College of Financial Planning.
  • RICP designation conferred by The American College.

Brian Cody, Wealth Manager

In 2017 Brian Cody joined Prudent as a partner. He is an Adjunct Professor at Fairleigh Dickinson University teaching Retirement Planning and Investment Planning for a Certificate Program in Financial Planning, courses that are required to prepare for the CERTIFIED FINANCIAL PLANNER (TM) exam. Brian specializes in working with successful small businesses and non-profit retirement plans, as well as retirement distribution planning.

His story:

"I believe there's brilliance in simplicity. Every investor should understand the underlying investment strategy before they make the commitment. This allows the investor to properly respond when things don't go as planned. When I am done with a financial plan and an investment strategy, I always revisit it
to ensure we have honored this principle."


  • Union College, Masters in Mechanical Engineering
  • United States Merchant Marine Academy, BS in Marine Engineering Systems Design
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When people ask us who and what we are, we often reflect back on why we decided on this career. Simply, it was the desire to help others navigate the perplexing areas of finance in their lives. Through the years, we realized we had some groups of people we were natural fits with. The unique aspects attached to their situations allowed us to become well versed in the challenges they faced.

We thought it would be helpful to give you an idea of the people who we enjoy applying our areas of expertise with.


Lange, Mark-Headshot

Mark Lange


Mark came into the financial business as an intern with Shearson Lehman-American Express while attending Upsala College. His initial job out of College was on the administrative side of the business, as a marketing services rep and eventually director of marketing and support for a small Broker-Dealer named, Cardell and Associates. His desire to help individuals led him to a position as a personal Financial Advisor with American Express Financial Advisors, where he became both a producing Advisor, as well as a Training and District Manager. His desire for independence moved him to the largest independent Broker-Dealer, LPL Financial, where he concentrates on Small Business Owners and the Executive wing of Higher Education.

Mark is a College for Financial Planning graduate and holds multiple designations, including the Accredited Wealth Management Advisor (AWMA) designation, the Charted Retirement Planning Counselor (CRPC), the Retirement Income Certified Professional (RICP) designation, the Accredited Investment Fiduciary (AIF) designation and the Chartered Retirement Plans Specialist (CRPS) designation. He specializes in working with high net worth individuals and upper level, College Executives.

Check the background of this investment professional on FINRA BrokerCheck

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Brian Cody

Financial Advisor

With a culture of great service, teamwork, energy and professional ethics, Brian partners with individuals and business owners to understand and identify their specific goals. As a Financial Advisor, Brian Cody creates an individualized investment strategy for each client that helps them live life by their design.

Brian Cody, CFP®, specializes in all phases of financial planning with an emphasis on Retirement Planning for small businesses and individuals. His practice is located out of Cedar Knolls, NJ. Brian graduated from the United States Merchant Marine Academy in Kings Point, NY and has a Master’s Degree from Union College in Schenectady, NY. Mr. Cody is registered for securities and licensed for insurance services. Brian is also licensed by the State of New Jersey to provide Continuing Education to Certified Public Accountants. Brian provides financial presentations to groups around the New Jersey/New York area and is an Adjunct Professor at Fairleigh Dickinson University in Madison, NJ.

After graduating from the US Merchant Marine Academy, he became a US Navy Nuclear Engineer and trained Navy officers to become licensed nuclear engineers.

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Francesca Biondolillo

Office Manager

We welcome Francesca to the Prudent Family and are so happy that she has joined us. She will be working with Mark in our New York office.

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Laurene Leonard

Office Manager

We welcome Laurene to the Prudent Family and are so happy that she has joined us. She will be working with Brian in our New Jersey office.

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Satellite Office:
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